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Meet our new Franchise Partner in Maidstone

Raman Boparai

Meet our new Franchise Partner in Maidstone- Adam James

Adam James turned his passion for analogue board games and digital gaming into a successful online business before turning his skills in gaming-strategy, computers and technology to meet another of his interests: accountancy. With his business experience and having shown an aptitude for accountancy, Adam was ready to meet another of his ambitions: to run his own accountancy practice.

People find out about the DNS Accountants Franchise via a number of routes. What attracted Adam at first to the DNS Franchise offering was Nomisma – DNS’s multi-award-winning online bookkeeping and accounting software – which Adam was already using in his accountancy practice, AJG Accounting. “I discovered that Nomisma was included in the Franchise fee, plus tailored training and weekly briefings were on offer,” Adam says. It seemed that his vision for a technology-enabled accountancy practice and the DNS Accountants Franchise model were a perfect match.

Having built up a successful business before, Adam was in no doubt he’d succeed in growing a profit-making accountancy business, but before coming to any decision he carried out comprehensive research. “I discovered that DNS Accountants Franchise offers more leads than other franchises as part of the initial fee, and you’re buying into an award-winning brand.” This is what clinched it for Adam, as it does for so many of our Franchisees.

A commitment to life-long learning and a mind to achieve a really productive and satisfying work-life balance in the future drives Adam’s ambitious strategy for his business. “The DNS Accountants Franchise model and Nomisma’s all-inclusive, one-platform cloud capability means that technically I can work at anytime from anywhere, whether at home or at a client’s office, although I’ll always aim to have an office-base in Maidstone to attract footfall.” For me, which I believe all business owners and accountants should own and develop as a priority, are these three to priorities:

  • Adaptability – The accountant’s role is becoming a lot more business-advisory oriented. With the routine tasks of accounting now increasingly automated by technology, accounting professionals should take the opportunity to help their clients grow their business and make them more efficient, compliant and profitable.
  • Customer service – Excellence is the catchword. Building strong relationships with existing clients to retain them, motivating them to send referrals, and word-of-mouth recommendations are key, alongside marketing.
  • Industry knowledge – Study to become an expert in your field. Keeping up to date with innovations in the accounting industry, in business generally and in technologies is equally critical.

I would highly recommend a DNS Accountants Franchise to anyone with the drive and ambition to run a business. Nomisma software will embed efficiency within the business from the outset. You receive full support from the Franchise team and other Franchisees; leads and marketing training come as part of the package; you can also outsource at busy times. You are part of the DNS brand, and it all adds up to a great package. In short, you don’t have to go it alone, but you can adapt the model to become your own. The framework is there and ready for you to build in success using your own effort, knowledge, skills and ideas.

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Nice things our clients have said


I joined DNS as a Franchisee in 2015. After visiting the offices and speaking to staff, I was really impressed with the culture of the business and wanted to be a part of it.

I wanted to grow the my business on my own, but also have the backing and expertise of a large firm who could assist me whenever needed. This gave me the confidence to work with more demanding clients who I would not have been able to otherwise.

Although I work remotely, I am made to feel a valued member of the team and have loved my time working with Gary, Sumit and the rest of the staff.



DNS accounting group is more like a home than just a professional accountancy practice. We share, care and make progress together. As a DNS Franchise, you will always feel secure.



My Franchisee training has been both effective and efficient. It has provided me with the necessary knowledge for running my business, both in terms of software and any technical knowledge that I may wish to review.

In terms of flexibility, once again the DNS value is apparent throughout. All the trainers are thorough in the areas they teach and also ensure whenever I need their assistance the solution is provided promptly.

It is truly impressive to witness the specialised knowledge such a vast team can have and how they are genuinely there to help me.